Crawl Budget Optimisation
We identify and block low-value URL patterns — faceted navigation duplicates, session-ID parameters, thin paginated pages — so Googlebot spends its budget on pages that actually generate rankings.
Service · Technical SEO
Is Google Actually Crawling Your Site Correctly?
Technical SEO removes the invisible barriers that prevent search engines from indexing your pages — and your rankings from climbing.
What Technical SEO Covers
From crawl budget to Core Web Vitals, we leave no configuration unexamined.
Technical SEO is the foundation every other ranking effort depends on. If Googlebot cannot efficiently crawl and index your pages, the most compelling content in the world produces no ranking benefit. Crown Mercer's technical service begins with a comprehensive site crawl using industry-standard tooling — Screaming Frog, Google Search Console data exports, and PageSpeed Insights API — to build a complete picture of your site's health. We document every 4xx and 5xx error, every redirect chain, every page missing a canonical tag, and every Core Web Vitals violation. The output is a developer-ready specification, not a slide deck.
Technical Areas We Audit and Fix
Each item maps to a direct ranking or crawling benefit.
Core Web Vitals
LCP, INP, and CLS fixes delivered as a prioritised task list for your dev team, with before/after PageSpeed scores tracked weekly until the thresholds turn green.
Structured Data
Schema.org markup implementation for Product, Article, FAQ, and LocalBusiness types — verified against Google's Rich Results Test and monitored for errors via Search Console.
Redirect Architecture
Audit and consolidation of redirect chains and loops, 302-to-301 corrections, and canonicalisation mapping to preserve every point of link equity.
What You Receive at the End
A deliverable you can act on the same day.
The Crown Mercer technical audit closes with three documents: a machine-readable crawl export (CSV), a prioritised issue register with effort/impact scores, and an implementation guide your developers can follow without further interpretation. We do not hand over a generic automated report — every finding is manually reviewed and annotated. For clients with an ongoing retainer, we re-crawl the site monthly and track metric trends against a teal-modern live dashboard accessible any time. Typical engagement duration for the audit phase is two to three weeks depending on site size.
“We had 2,400 URLs returning 404 errors that no one had noticed for two years. Crown Mercer's crawl report identified them on day one, and the redirect mapping they delivered cut our crawl errors by 91% within three weeks.”
Mihaela Dumitrescu, Head of Digital, Iași
Fix the Foundation First
Book a technical audit and receive a full issue register within 14 business days.
Book a Technical Audit