Seed Extraction
We pull your existing ranking keywords from Search Console, supplement with Ahrefs and Semrush data, and add Romanian-language variants and regional modifiers relevant to the Iași and national market.
Service · Keyword Research
Are You Targeting the Keywords That Actually Drive Conversions?
Crown Mercer maps search intent to commercial outcomes — so your organic traffic converts, not just arrives.
Why Most Keyword Lists Fail to Rank
Volume alone is not a keyword strategy.
Many Romanian businesses invest in content around high-volume terms and see little organic return — because they have targeted informational intent with transactional pages, or vice versa. Crown Mercer's keyword research starts with an intent classification phase: every candidate query is labelled informational, navigational, commercial, or transactional before a single word of content is written. We layer in competitor gap analysis — identifying the queries your top three organic rivals rank for that you currently miss — and filter by realistic difficulty given your current domain authority. The result is a cluster map, not a flat list.
How the Research Process Works
Four stages from raw data to a prioritised cluster map.
Intent Classification
Every keyword is manually labelled by intent and mapped to a funnel stage. This prevents the common mistake of targeting high-competition informational terms with pages built to convert.
Competitor Gap Analysis
We compare your keyword coverage against three to five direct organic competitors, isolating terms where a competitor ranks in the top ten and you do not appear in the top fifty.
Cluster Mapping
Related keywords are grouped into topic clusters, each cluster assigned to a single URL — eliminating cannibalisation risk and building the topical authority Google rewards with stable rankings.
The Deliverable: A Cluster Map You Can Build From
Ready for your content team or developer on day one.
The keyword research engagement closes with a Google Sheets cluster map (exportable to any format) containing: primary and secondary keywords per cluster, search volume, keyword difficulty, current ranking position, intent label, target URL, and recommended content action (create, optimise, or merge). For clients who proceed to content optimisation, this document becomes the live editorial brief for every page update. The typical turnaround for a 500-keyword research project is eight to ten business days.
“The cluster map Crown Mercer delivered completely changed how we brief our content writers. Within six months of implementing their recommendations, our organic sessions from non-brand keywords grew by 83%. The intent classification step was something we had never done properly before.”
Roxana Ionescu, Marketing Manager, Bucharest
Stop Guessing Which Keywords to Target
A Crown Mercer keyword strategy session maps your next 90 days of content priorities.
Book a Strategy Session